Welcome to my story, welcome to my life.

This site is a pictorial & blog representation of an amazing journey I have undertaken, and continue along, a journey of personal transformation. It started with a simple desire to get in great shape and lose a lot of weight, and then became so very much more. What started with a physical transformation soon evolved in to a total overhaul, a transformation of diet, lifestyle, career and productivity, pastimes and interests, emotional well being, relationships, and overall total and complete happiness.

Somewhere along the line, it became evident that I had motivated some folks, inspired, and gave them hope that they could do the same. I was flattered, as that was not what I ever intended or was trying for, but very honored that it occurred. Old friends and new came to me for advice, motivation, guidance, or even just to share stories, and then one day a dear friend suggested a great idea - create a website where friends can watch, read, see photos, follow my progress, and have a laugh along the way.

My hope is to use it to help others derive benefit & find the happiness that I have achieved, and am continuing to grow.
I'm honored to have you aboard this wild ride with me, as I ....... Reinvent Brian Furer!


Chapter 5.1: pre-2013 Rocky Mtn NPC photoshoot with Brett Seeley

My fourth NPC competition of 2013, the Rocky, the best shape of my life. After the show ensued vacation, holidays, surgery, catching up on work – I just realized I never posted the photos! Here are a few to begin with. Special thanks to my sponsor Max Muscle Sports Nutrition (corporate), and locally to Max Muscle Sports Nutrition Denver. [...]

Maxformation Challenge Finalists Photo Shoot

Flattered and honored to have been a part of this once in a lifetime experience. Special thanks to the people who pushed, pulled, dragged, encouraged & supported me through my journey that was 2013: coach Chris Williamson Ifbb Pro at The Gym, Adam Kreisher, Jesse Lehman & Billy Heusen at Mile High Max Muscle on Colo Blvd, Johnny Hoang & Tiffany Mai at Ready Fit Go, Jeff [...]


Dustin Sheffield lifestyle shoot 11 Oct 2013

I was approached by a photographer whom I had never truly known, worked with, or even seen his work, but I “went for it”. The experience was amazing – fast, efficient, organized, sets pre planned and lighting preset, highly creative and a joy to work with. As we shot and I previewed, I saw his [...]


Max Muscle Corporate Photo & Video Shoot!

I have been honored by the invitation to the headquarters of Max Muscle Sports Nutrition in Orange County, Calif for an exciting shoot with 4 other finalists from this year’s MaxFormation top 10! Like living a dream I never thought I’d see after 13 years of being overweight, can’t believe this is happening to ME!